W H Smith Museum, Newtown, Powys
"“The Newtown branch of WH Smith at 24 High Street is a unique surprise among the company’s many shops.
In the 1970’s a major modernisation programme of WH Smith’s outlets was in progress. It was decided that just one shop should be conserved as a living example of how all Smiths had previously looked.
Newtown branch had not been altered very much over the years, so it was an ideal location. The shop was restored to its original condition – as it would have been when first opened in 1927.
Modern fittings and fixtures were removed to reveal the original tiles, mirrors and decorations, still in good condition. Oak shelving was restored, replacement tables to display books were created, underfloor heating installed, and the tube lighting was replaced by specially made 1920’s style of fittings.
The restoration was a great success and attracted a lot of interested visitors. Three years later the company museum was established upstairs, on the first floor, in a space that was once a W. H. Smith Lending Library."
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